Cold Snap (TM) pears offer juicy fresh taste into the New Year

Posted on
Nov 23, 2016
Cold Snap (TM) pears offer juicy fresh taste into the New Year

The Toronto Star
By Cynthia David, Special to the Star

Ontario growers are proudly packing a new late-season pear variety in bright blue bags and clamshells with whimsical graphics. This squat, roly-poly pear, the first bred in Canada, was released in 1972 under the name AC Harovin Sundown. As the first of 75,000 trees in Ontario and Nova Scotia came of age last year, growers searched for a catchier name. Cold Snap was born, with its own website, coldsnappear.ca. As part of the branding process, Consumer Insights Research program leader Amy Bowen conducted pear focus groups at Niagara’s Vineland Research and Innovation Centre. Read more