Developing sensory and consumer-driven strategies

Vineland creates impact by driving the competitiveness of horticultural products through the identification of new opportunities to fill market gaps, the expansion of market share and guiding new product development.

Understanding sensory profiles of horticultural products, consumer liking drivers, market segments and value-added opportunities help provide strategic research along the supply chain to researchers, growers, producers, marketers and retailers through contract and collaborative projects.

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Research Services

Sensory Sensory profiling by our trained panel
focus group Focus groups and intercept interviews
Consumer taste tests Consumer taste tests
Demographic data Demographic data
Online surveys Online surveys
statistical analysis Instrumental and statistical analysis of product characteristics