Discovering the tastes for cider

Posted on
Jun 11, 2018
Discovering the tastes for cider

Orchard & Vine Magazine, Summer 2018 issue
By Ronda Payne

Amy Bowen, research director of consumer insights with Vineland Research and Innovation Centre, assembled a team from the industry to create a cider research and innovation strategy in 2016. This strategy is now being acted on to determine how to better satisfy consumers within the growing cider marketplace. Read more