Developing sensory and consumer-driven strategies

Vineland creates impact by driving the competitiveness of horticultural products through the identification of new opportunities to fill market gaps, the expansion of market share and guiding new product development.

Understanding sensory profiles of horticultural products, consumer liking drivers, market segments and value-added opportunities help provide strategic research along the supply chain to researchers, growers, producers, marketers and retailers through contract and collaborative projects.

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