Setting the stage for the Arctic® Apple
Okanagan Specialty Fruits (OSF) — the company behind the non-browning Arctic® Apple — has been a long-time partner who has used Vineland’s consumer insights expertise to position and launch the only bioengineered apple into the marketplace.
“The Arctic® Apple was developed through biotechnology. We knew from day one that we wanted to address this head on and share the value of the consumer benefits Arctic® delivers,” explains Rebecca Catlett, Director of Marketing and Communications at Okanagan Specialty Fruits. “So, we engaged Vineland as a credible, independent and qualified consumer research team to collaborate with us on the development, testing and validation of our messaging. It’s been very successful for us.”