Understanding Canada’s urban tree value
Positioning the Greening the Landscape Research Consortium for success through an extensive value chain analysis
It takes many players and steps to get from a seedling to a mature, thriving tree in an urban setting. In essence, an entire value chain of participants is needed.
To help better understand the scope of value chain membership and encourage greater collaboration on industry specific research priorities, Vineland’s Consumer, Sensory and Market Insights team led by Amy Bowen conducted stakeholder consultations to discern and reveal connections along the supply chain and address gaps and opportunities to strengthen collaboration, planning and knowledge mobilization.
Results from this value chain sector analysis supported the need for a new collaboration model to best support the industry. This led to the creation of Vineland’s Greening the Landscape Research Consortium.