Smart irrigation collaboration results in new grower-trained watering technology

VINELAND STATION, Ontario, September 19, 2022 – With 70 per cent of all freshwater withdrawals accountable to agriculture, combined with worldwide population growth pressures and the subsequent increase in food demand, sustainable water consumption has become increasingly important to horticultural growers and suppliers. To solve this problem, Vineland Research and Innovation Centre partners with on watering algorithm solution integration.

Growers spend an average of 240 hours per acre to manage and monitor their irrigation systems. This manual process leads to costly crop management, inconsistent yields or even crop loss.

“For the past three years, Vineland has worked in close collaboration with to develop a machine learning algorithm to complement the software suite to directly address this challenge,” says Hussam Haroun, Director Automation, Vineland. “Combined with greenhouse environmental data, this new software innovation is able to learn the grower irrigation strategy and provide decisions to create irrigation consistency, as well as, optimize water usage and consumption. This can directly help growers by reducing crop loses and demands for labour and highly refine their watering needs.”

“Data-driven decision making is an imperative for growers to optimize their resources and make their operations more sustainable in an increasingly competitive market. Our collaboration with Vineland allows for an important expansion in our platform technology to further collect, refine and analyze water usage data that is crop specific,” says Ton van Dijk, Global Head of Sales and Operations, “This data is collected in real-time and has implications for long-term growing strategies. Overall, we’re empowering growers by leveraging data that can result in a more profitable business strategy.”

This international collaboration serves to advance Vineland’s mandate to facilitate cooperation and create partnerships that expand innovation and commercialization in horticulture both in Canada and abroad.

Based in the Netherlands with over 20 years serving the horticultural sector,’s world-leading data platform provides growers, crop advisers and suppliers worldwide with real-time insights into their cultivation data, supporting their decisions so they can make the right choices for a lucrative, sustainable crop. 

About Vineland Research and Innovation Centre
Vineland Research and Innovation Centre is a uniquely Canadian results-oriented organization dedicated to horticulture science and innovation. We deliver innovative products, solutions and services through an integrated and collaborative cross-country network to advance Canada’s research and commercialization agenda.

We are located in Canada’s Niagara Region, on the traditional territory of Anishinaabeg, Ojibway/Chippewa and Haudenosaunee peoples, this territory is covered by the Upper Canada Treaties.

We are an independent, not-for-profit organization, funded in part by the Canadian Agricultural Partnership, a five-year federal-provincial-territorial initiative. For the latest on our research and innovation, visit

For more information, please contact:
Diana Huson, Director, Marketing & Communications  
905-562-0320 x624

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