Vineland welcomes new sensory panelists

Vineland’s Consumer, Sensory & Market Insights creates impact for the horticulture industry by identifying opportunities to fill market gaps, expand market share and guide new product development.

Since 2009, Vineland’s trained sensory panel has been an integral part of the research team and recruiting new panel members is essential to confidently carry out sensory methods. Eleven new panelists joined the group during a recent recruitment effort, bringing the panel total to 27 members.  

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Virtual meet-and-greet session for Vineland’s sensory panel in February, 2022. New and existing panelists introduced themselves and as an ice breaker activity showcased their kitchen must-have item.
Virtual meet-and-greet session for Vineland’s sensory panel. New and existing panelists introduced themselves and as an ice breaker activity showcased their kitchen must-have item.
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